As we've highlighted quite a bit on this blog, women are making inroads in the world of whiskey. Here, Eater highlights some of the women leading the industry.
"We have stinking good palates and good whiskey has lots going on, it's a perfect match."-Lisa Wicker
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NPR gives a nice summary about women and whiskey, past and present, starting with two figures we know (and who some love): Lady Gaga and Rihanna.
Our favorite quote from the discussion:
So, step aside gentlemen. Women are rediscovering whiskey, a pleasure we didn't even realize we'd lost.
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Cheers, Bec
Suntory Holdings - a large Japanese corporation - purchased Beam Inc, the company behind Jim Bean, in 2014 in order to break out of the Japanese market. WSJ reports the cross-cultural challenges they face, mostly marketing related, in order to change Jim Bean's image as a "cheap" liquor in Japan into something chic to drink.
Our favorite international "oops" moment:
We have to overcome the huge differences in the Japanese mentality and the American mentality," says Takeshi Niinami, a Harvard Business School graduate who last year became the first present of privately owned Suntory from outside the founding family. "It creates misunderstandings."
Jim Beam master distiller Fred Noe, a seventh-generation Jim Beam family member...caused some to cringe at a recent promotional event in Tokyo when he described Suntory executives as his "buddies" and embraced one of them. Japan frowns on physical contact in a business setting.
Check out the article here (subscription required).
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Beers are traditionally aged in steel - but the WSJ reports that new breweries are aging beer in wooden barrels that often were formerly used to store wine or bourbon, to add complexity to the beers.
Full article here.
"Select beers can actually soak up the flavors and aromas of the spirit previously housed in the wooden barrel in a way that…makes it highly interesting,"
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Cheers, Becc
Heather Greene knows whiskey. Her biography is impressive, from writing Whiskey Distilled, a book about whiskey, to teaching classes at the Flatiron in NYC.
In this post, she writes about the challenge of being asked about being a woman in the whiskey industry.
I wrote a book about whiskey. So by the tenth woman-and-whiskey-themed interview, I began feeling ornery:
"What's it like to be a woman in whiskey?"How the hell would I know otherwise.
No one has yet to ask me about men and whiskey, a topic that might be just as interesting.
Fed up with constantly being asked about her gender, she categorizes the men drinking whiskey and how they react to women drinking whiskey. The "Non-Believer" is my favorite because it's closest to my experience:
"Do you really drink that stuff?" the Non-Believer asks women who drink whiskey at the bar. Remind them of the other things women do, like put down-payments on entire buildings and vote.
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Cheers, Bec
